Pro athletes on Twitter: league execs say marketing outweighs gaffes


A series of blown calls in Sunday’s NFL matches led players to take to Twitter with some very off-message comments about the league’s officials. The episode, and a series of high profile gaffes by athletes on Twitter, raise the question of whether teams should encourage players to use a platform that can cause so much trouble. Former marketers for the NBA and the NHL say the answer is a definite yes.

Before looking at why pro sports should embrace athletes taking up Twitter, it’s worth recalling some of the downsides. Last night’s NFL game provided a good example. As critics grow louder about the league’s decision not to settle a strike by its referees, the NFL’s own players just provided those critics with further ammunition. Here’s what New England Patriots linebacker Brandon Spikes had to say about the replacement refs:

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